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Marketo MCE Certification Exam is a globally recognized certification program designed to evaluate an individual's proficiency in Marketo's marketing automation software. Marketo Certified Expert Exam certification program is ideal for marketing professionals who want to showcase their Marketo expertise and demonstrate their ability to leverage Marketo's features and capabilities to achieve business goals.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Attribution and engagement analysis - Performance reporting |
| Topic 2: Lead Management | - Lead lifecycle and scoring - Segmentation and smart lists |
| Topic 3: Marketing Automation Fundamentals | - Programs, campaigns, and workspaces - Marketo Engage architecture and core concepts |
| Topic 4: Email Marketing | - Email creation and personalization - Email deliverability and testing |
| Topic 5: Integrations | - CRM integration (Salesforce, etc.) - API and data sync concepts |
| Topic 6: Campaign Management | - Smart campaigns and triggers - Automation flows and scheduling |
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