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Marketo Certified Expert (MCE) exam is designed to test your knowledge of the Marketo platform and Marketing Automation in general. MCE-JPN exam consists of 100 multiple-choice questions and lasts for two hours. MCE-JPN exam is performance-based, which means that it will test your practical knowledge of the platform's features, as well as your ability to identify and resolve common business needs.
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Marketo MCE certification program is a comprehensive exam that tests the knowledge and skills of marketing professionals in various areas of Marketo's marketing automation platform. The program covers a wide range of topics, including marketing automation strategy, lead management, email marketing, and analytics. MCE-JPN exam is designed to assess the expertise of marketing professionals in using Marketo's platform to create, manage, and optimize marketing campaigns.
Marketo MCE (Marketo Certified Expert) is a certification program designed for marketing professionals who want to demonstrate their advanced knowledge and skills in using Marketo's marketing automation platform. Marketo Certified Expert Exam (MCE日本語版) certification is a rigorous exam that evaluates a marketer's proficiency in various areas of Marketo, including email marketing, lead management, campaign management, analytics, and much more.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo Certified Expert (MCE) Exam is a professional certification program that validates the knowledge and skills of individuals working in the field of marketing automation. MCE-JPN exam is designed to test the expertise of individuals in the areas of marketing automation, email marketing, lead management, and analytics. The MCE certification is considered one of the most prestigious certifications in the marketing automation field, and passing the exam is a great achievement for marketing professionals.
Marketo MCE日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| System Administration & Integrations | 18% | - Field management and configuration - User roles, permissions and workspace settings - CRM sync and platform integrations |
| Email, Landing Pages & Personalization | 16% | - A/B testing and champion/challenger campaigns - Progressive profiling and personalization - Asset creation, templates and tokens |
| Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression |
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Reporting & Analytics | 16% | - Standard and custom report types - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation |





