MCE Practice Exam Tests Latest Updated on Aug-2021
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NEW QUESTION 41
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use Advanced filters
- B. Use ANY filters
- C. Use ALL filters
- D. Use Basic filters
Answer: C
NEW QUESTION 42
Where can you manage program report subscriptions? (Choose two.)
- A. In the Subscriptions tab of the report in Marketing Activities
- B. In the Subscriptions tab in Database
- C. In the Subscriptions tab in Marketing Activities
- D. In the Subscriptions tab in Analytics
Answer: C,D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions
NEW QUESTION 43
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have exhausted content in the entire program.
- B. All leads who have not exhausted content in the entire program.
- C. All leads who are in the first stream of the program.
- D. All leads in the program with an engagement score higher than 5.
Answer: A
NEW QUESTION 44
A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?
- A. Include an Unsubscribe link in all marketing emails
- B. Create the processes to abide by a country's SPAM laws
- C. Suppress all non-US respondents
- D. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email
Answer: D
NEW QUESTION 45
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Smart Lists
- B. Segmentation
- C. Email templates
- D. Tokens
Answer: C
NEW QUESTION 46
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A lead token for the lead's first name
- B. A text token for the link to a displayed image
- C. A text token for the link to the content
- D. A styled rich text token for the subject line.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 47
Which step is necessary to add a custom column to a lead report?
- A. Drag over Opportunity Columns
- B. Activate Custom Columns in Admin
- C. Select Export Rows
- D. Select the Smart List(s)
Answer: D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report
NEW QUESTION 48
What is one difference between segmentations and smart lists?
- A. Smart lists can be used in smart campaigns while segmentations cannot.
- B. Segmentations can be used to create dynamic content while smart lists cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Answer: B
Explanation:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/
NEW QUESTION 49
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Admin functions
- D. Form Settings > Themes
Answer: A
NEW QUESTION 50
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
- A. Open URL Builder in Admin
- B. Enable Personalized URLs
- C. Generate a private preview URL
- D. Edit URL Settings
Answer: D
NEW QUESTION 51
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
NEW QUESTION 52
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?
- A. Create a Lead Performance report for sales
- B. Use a Trigger Campaign to Send Alert
- C. Change the Lead Score for the lead
- D. Use a Trigger Campaign to Send Email
Answer: C
NEW QUESTION 53
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
- A. Changes to the engagement program cadence
- B. Contribution to the engagement score
- C. Email performance
- D. Lead score
Answer: A
NEW QUESTION 54
An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
- B. Two streams: one to promote attendance and the other to encourage completion
- C. Two streams: one to add people to the program and the other to promote more new attendees
- D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
Answer: A,B
NEW QUESTION 55
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 56
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: C
NEW QUESTION 57
HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Hot Area:
Answer:
Explanation:
NEW QUESTION 58
What is the purpose of a default value in a token?
- A. To display values like current Date/Time
- B. To refer to the name or description of a program
- C. To show a value if a lead's referenced field is empty
- D. To create custom variables at the Campaign Folder or Program level
Answer: B
NEW QUESTION 59
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Date
- B. Score
- C. Text
- D. Rich Text
- E. Number
- F. Calendar File
Answer: A,E,F
NEW QUESTION 60
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
- A. Revenue Explorer Report
- B. Leads by Revenue Stage
- C. Program Performance Report
- D. Lead Performance Report
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/ba-p/242879?ru=36499&sr=stream
NEW QUESTION 61
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
- A. A lead is added to the CRM and synced to Marketo.
- B. Admin Acquisition Program is automatically assigned to new leads.
- C. A lead needs to be sent to a CRM to receive an acquisition program.
- D. A lead fills out a form on a landing page in the program.
Answer: C
NEW QUESTION 62
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