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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens |
| Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Standard and custom report types - Attribution models and dashboard interpretation |
| Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports - Database segmentation and smart lists |
| Program Fundamentals & Campaign Execution | 30% | - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression - Engagement programs and nurture streams |
| System Administration & Integrations | 18% | - User roles, permissions and workspace settings - CRM sync and platform integrations - Field management and configuration |
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