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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos was designed to take information from multiple applications and pull it together into a single platform.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

2. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) System administrator
B) Statistician
C) Line of business user
D) Data modeler

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Expand the agenda to include capabilities not provided by the competitor.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Warn the customer of hidden charges attached to features perceived as free.

4. Which type of report in IBM Cognos BI is most likely authored by a financial analyst?

A) Statement style report
B) Managed report
C) Portfolio report
D) Transactional report

5. An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos was designed to take information from multiple applications and pull it together into a single platform.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

Solutions: