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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Web Analytics Reporting and Metrics | - Standard reports and KPI interpretation - Conversion and funnel analysis |
| Topic 2: Segmentation and Marketing Optimization | - Customer segmentation and audience definitions - Campaign tracking and optimization techniques |
| Topic 3: IBM Coremetrics / Digital Analytics Fundamentals | - Tagging implementation and JavaScript page tagging - Coremetrics architecture and data collection model |
| Topic 4: Implementation and Data Validation | - Tag validation and debugging - Data quality assurance and troubleshooting |
| Topic 5: Privacy, Governance, and Best Practices | - Data privacy considerations in analytics tracking - Best practices for enterprise analytics deployment |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
1. How can you toggle to different Client IDs (site specific customer datamarts) within the Coremetrics interface?
A) Access the site via My Profile.
B) Use the application toggle feature in the application header.
C) Use the site toggle feature in the application header.
D) None of the above.
2. How many Attributes are supported on the Pageview Tag?
A) 10
B) 50
C) 0
D) 15
3. Which Intelligent Offer users can access the offer configuration page?
A) All users.
B) Any user in the admin group.
C) Any 3 users, as assigned by the administrator.
D) Not more than 5 users, as assigned by the administrator.
4. Which statement regarding AdTarget ctive-Test?mode is NOT true?Which statement regarding AdTarget? ?ctive-Test?mode is NOT true?
A) Either the Client or the Partner is allowed to promote AdTarget syndication from Active-Test to Active.
B) Active-Test mode is automatically enabled when a Partner approves a client request for syndication via the AdTarget UI.
C) Active-Test mode disables syndication for all visitors except those that have set a test cookie in the browser from which they will be conducting tests.
D) Active-Test mode should be used by both the Partner and Client organizations to ensure data syndication is performing as expected before promoting syndication to Active.
5. Which of the following companies are currently supported Partners and appear in the ESP Partners list in LIVEmail?
A) Responsys
B) Experian CheetahMail
C) Silverpop
D) All of the above.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: D |
