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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management and Segmentation | - Data extraction and filters - Audience selection and segmentation |
| IBM Unica Campaign Fundamentals | - Campaign objects and flowcharts - Campaign architecture and components |
| Tracking and Performance Monitoring | - Campaign performance analysis - Response tracking mechanisms |
| Flowchart Design and Execution | - Flowchart execution and scheduling - Process box configuration (Select, Extract, Snapshot, etc.) |
| Offers and Campaign Execution | - Offer lists (static, smart, parameterized) - Offer creation and management |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?
- A. General table
- B. Base record table
- C. Dimension table
- D. Active record table
In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?
- A. Select the Associate checkbox.
- B. Select the Sessions menu.
- C. Click the Segments icon.
- D. Click the Implementation link within the campaign.
Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?
- A. Last user to edit the campaign is assigned as owner.
- B. User who created the Project.
- C. User who clicked Create Linked Campaign.
- D. Administrator must assign an owner.
If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?
- A. No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
- B. No, you must do a new installation and then migrate the data manually with SQL scripts.
- C. Yes, simply install and overwrite the current version.
- D. Yes, as long as you still have the original Affinium installation CD.
In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
- A. View
- B. Run
- C. Edit
- D. Schedule
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