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Salesforce MKT-101 certification exam is designed for marketing professionals who want to demonstrate their skills in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam validates your knowledge and expertise in creating personalized and engaging customer journeys across multiple channels such as email, mobile, social media, and web. MKT-101 exam covers various topics related to Marketing Cloud, including journey builder, email studio, mobile studio, social studio, and data management.
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Salesforce MKT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Deliverability and compliance standards - Delivery methods and configuration - Message testing and quality assurance |
| Insights and Analytics | 14% | - Performance tracking and KPIs - Troubleshooting common issues - Report generation and interpretation |
| Subscriber and Data Management | 26% | - Data synchronization and maintenance - Subscriber status, preferences and unsubscribes - Data extensions and data structures - Segmentation and audience creation |
| Content Creation and Delivery | 24% | - Message creation and publishing - Content Builder usage and content organization - Email design and personalization |
| Marketing Automation | 26% | - Journey Builder design and implementation - Entry sources and decision splits - Automation testing and monitoring - Automation Studio activities and workflows |





