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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

A Marketing Cloud Next Consultant wants to use marketing agents to automate the generation of a new campaign, draft email content, and build an audience segment in the company's account.
What is the best workflow for the consultant to use?

A. Use the Campaign Creation Agent to generate the campaign record, content, and audience criteria, and then use audience criteria in Segment Creation to build the segment.
B. Use a custom agent configured with custom Prompt Builder and Data 360 actions to generate the campaign record, build the segment, and draft the content using a single prompt.
C. Use the Campaign Agent to natively build the segment, draft the content, and generate the campaign record using a single prompt.

Question 2

Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively for the EMEA region, which is managed in a dedicated EMEA Business Unit. The agency users have been provisioned with the Marketing Cloud Manager permission set.
How should the Marketing Cloud Next Consultant grant the agency users the required access?

A. Add the agency users to the EMEA Business Unit with the Marketer ReadOnly role.
B. Add the agency users to the EMEA Data Space with the Data 360 Marketing Manager permission set.
C. Add the agency users to the EMEA Business Unit with the Marketer Standard role.

Question 3

A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.
Which component must the consultant configure in Data 360?

A. Data Graph
B. Audience Flow
C. Identity Resolution ruleset

Question 4

Northern Trail Outfitters wants to automatically send a customer satisfaction survey email after a Case record in CRM is updated to a status of "Closed".
Which flow type should a Marketing Cloud Next Consultant use to support this near real-time use case?

A. A record-triggered flow that runs when a Case record is updated and meets the specified entry criteria, where the flow configuration is optimized for "Actions and Related Records" so it executes after the record is saved
B. An audience flow that uses a Record audience source based on the Case object, where the audience source is configured to include only Case records that meet condition requirements for the defined criteria
C. An automation event-triggered flow that uses a "Prospect, Lead, Contact, or Related Record Change" event which is based on the Case object and meets condition requirements for the defined criteria

Question 5

Northern Trail Outfitters (NTO) wants to use an activation-triggered flow to send a personalized email to a group of customers after they qualify for a segment.
Which Activation Target type should NTO configure for the flow?

A. Loyalty
B. Data 360
C. Segment

Solutions: