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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) Only users with an Administrator user role will be able to change the prospect field value.
B) The record that was last updated sets the field value for a synced prospect.
C) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D) Only 200 records per day can be updated to overwrite the "Opted Out" field value.

2. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A) Connected Campaigns and Campaign Influence
B) Salesforce User Sync and Campaign Influence
C) Campaign Influence and Marketing Data Sharing
D) Connected Campaigns and Engagement Studio

3. Which one is Marketing Cloud Account Engagement Video Connector

A) YouTube
B) Dailymotion
C) Wistia
D) Vimeo

4. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
C) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

5. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"
B) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -
C) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

Solutions: