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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A) Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
B) Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
C) Create layout template and import HTML from the landing page URL
D) Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

2. Is it possible to split Dynamic List to other Dynamic Lists?

A) True
B) False

3. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of visitors, social post enagements and natural search reports month over month
B) Monitor no of visitors, form conversion and email click-through rate reports month over month
C) Monitor no of prospects, form submission and email open rate reports month over month
D) Monitor no of prospects, social post enagements and paid search reports month over month

4. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Use HML conditional logic statements
B) Define page actions to replace field values
C) Use HML merge field modifiers
D) Define default mail merge values for fields

5. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Text
B) Phone
C) Number
D) You can't do this

Solutions: