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Salesforce Media Cloud Consultant Sample Questions:

1. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?

A) data mapping visualizer
B) API connectors
C) Marcketing cloud intelligence data lake stream
D) totalConnect
E) Data raptor

2. What are two roles of marketing cloud intelligence in media cloud?

A) acts as a data lake for customer data insight
B) acts as a customer data platform
C) campaign performance using media cloud and ad server data
D) compaign reporting using media cloud and ad server data

3. A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?

A) monitor.salesforce.com
B) system.salesforce.com
C) media.salesforce.com
D) trust.salesforce.com

4. A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members.
Which three sharing and visibility settings are relevant for consideration in this scenario?

A) enterprise territory management
B) field level security
C) sharing rules
D) organization wide default
E) sharing group

5. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
B) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
C) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
D) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

Solutions: