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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

A. Engagement studio
B. Automation rule
C. Dynamic list
D. Segmentation rule

Question 2

What does Marketing Cloud Account Engagement use to track HTML email opens?

A. A tracking pixel loads on HTML emails when images are downloaded.
B. A tracking pixel loads on text emails when images are downloaded.
C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
D. A tracking link is used as soon as a prospect clicks to open the email.

Question 3

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A. Shared Assigned User ID
B. Shared CRM ID
C. Shared tracking pixel
D. Shared email address

Question 4

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. No new visitor record will be created.
B. A new account will be created.
C. No new prospect will be created.
D. A new prospect record will be created.

Question 5

What information can you access on the Prospect List?

A. Prospect's Title
B. Prospect's Grade
C. Date of prospect's last activity
D. Prospect's Email Address
E. Prospect's Company
F. Prospect's Score
G. Prospect's Name
H. Date of when prospect converted from a visitor

Solutions: