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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What is Setup Assistant?

A) A prioritized account configuration checklist
B) A search within Help and Training limited to configuration documents
C) A dashboard containing key metrics for the business unit
D) Support service allowing the outsourcing of repetitive admin tasks

2. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Data Filter
B) Template-based emails
C) Triggered Send
D) Automation StudioTerm
E) Suppression list

3. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Tokenized Sending
B) Lookup reference to Contact Object
C) Master-detail relationship to Contacts
D) Field Level Encryption

4. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) Length of time needed to pause sending is greater than one month
B) Pre-warmed IP address can be purchased from Salesforce
C) All of NTO's accounts should be on the same stack
D) Send volume is large enough to maintain a positive or neutral reputation

5. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Update data extension object level permissions
B) Create a shared data extension
C) Create a new business unit
D) Create separate folders and add permissions

Solutions: