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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Frequency
B) Einstein Messaging Insights
C) Einstein Engagement Scoring

2. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
B) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
C) Use Automation Studio Filtering, Messaging, and wait activities.

3. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Leverage Social Studio to capture email addresses.
B) Create CloudPages to collect and subscribe users,
C) Use Journey Builder to build an audience using Ad Studio.

4. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Entry Event to 'allow no re-entry.'
B) Configure Journey Settings to 'allow no re-entry.
C) Configure Journey Email Send to dedupe on email address.

5. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Messaging Insights
B) Einstein Recommendations
C) Einstein Copy Insights

Solutions: