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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

How does interaction studio deliver technical value to marketers? [Check]

A. By providing a platform to manage, schedule, create and monitor content
B. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
C. By providing a cloud-based application designed to help salespeople sell smarter and faster
D. By listening to customer signals, understanding customer intent, and acting accordingly

Question 2

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A. Know, understand, personalise, engage, analyse
B. Data-in, understand, engage, data-out, analyse
C. Profile, insight, understand, act, analyse
D. Identify, understand, decide, act, analyse

Question 3

ETL feeds must follow explicit specifications and require which type of file format?

A. Text
B. Binary
C. JSON
D. CSV

Question 4

What are the three types of mobile campaigns a business user can create in IS?

A. Push Message
B. SMS Text Message
C. JSON Data A
D. Browser Notification
E. In-App Notification

Question 5

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement
B. Integrated content management system
C. True Real-Time Decisioning
D. Managers Consent

Solutions: