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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How does interaction studio deliver technical value to marketers? [Check]

A) By providing a platform to manage, schedule, create and monitor content
B) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
C) By providing a cloud-based application designed to help salespeople sell smarter and faster
D) By listening to customer signals, understanding customer intent, and acting accordingly

2. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A) Know, understand, personalise, engage, analyse
B) Data-in, understand, engage, data-out, analyse
C) Profile, insight, understand, act, analyse
D) Identify, understand, decide, act, analyse

3. ETL feeds must follow explicit specifications and require which type of file format?

A) Text
B) Binary
C) JSON
D) CSV

4. What are the three types of mobile campaigns a business user can create in IS?

A) Push Message
B) SMS Text Message
C) JSON Data A
D) Browser Notification
E) In-App Notification

5. What are the two competitive advantages of interaction studio? [check]

A) Monitors active time spent and true engagement
B) Integrated content management system
C) True Real-Time Decisioning
D) Managers Consent

Solutions: