Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Exam is a comprehensive certification program designed to test the expertise of professionals in the field of cross-channel marketing. Advanced-Cross-Channel exam is specifically tailored for individuals who possess a deep understanding of the Salesforce Marketing Cloud platform and are experienced in developing and implementing cross-channel marketing strategies.
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Salesforce Advanced-Cross-Channel Certification Exam is designed for professionals who are seeking to validate their expertise in implementing and managing cross-channel marketing campaigns across multiple channels. Salesforce Advanced Cross Channel Accredited Professional certification exam is for individuals who have a strong understanding of the Salesforce Marketing Cloud platform and can leverage it to create and execute complex, multi-channel campaigns. Passing Advanced-Cross-Channel exam will demonstrate your ability to design, manage and optimize cross-channel campaigns that deliver personalized experiences to customers.
Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Cross-Channel Marketing Strategies and Tactics | - Multi-touch attribution - Channel selection - Campaign planning | |
| Journey Orchestration | ||
| Aligning Cross-Channel Marketing with Business Objectives | - Goal setting - Change management - Stakeholder management | |
| Measuring and Reporting on Cross-Channel Marketing Performance | - KPI selection - Dashboarding - Data visualization | |
| Triggers | ||
| Ad Studio | ||
| Social Studio | ||
| Einstein for Marketing Cloud | 22.5% | |
| Integrating and Optimizing Marketing Campaigns Across Channels | - API integrations - Data synchronization - Campaign automation | |
| Interaction Studio | ||
| Mobile (SMS/Push) | ||
| Leveraging Customer Data and Analytics for Personalization | - Data management - Segmentation - Predictive modeling | |
| Distributed Marketing |
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