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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?
- A. Use the BU switcher in the North America BU to switch to Europe.
- B. Log out of the North American BU and log into the European BU to review the program.
- C. Create a custom user role in the European BU with access to the folder the program is in.
- D. Instruct the user in the European BU to take a screenshot and email it to them to review.
Correct Answer: A 🗳️
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
Correct Answer: D 🗳️
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
Correct Answer: C 🗳️
What is true about A/B testing? [Choose two answers]
- A. It is recommended to test at least 5 different elements in your A/B tests.
- B. You can only do A/B testing on list emails.
- C. You can disable A/B testing before and after email sent.
- D. When you turn off A/B testing you will have to choose which version to keep.
Correct Answer: B,D 🗳️
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales Manager
- B. Administrator
- C. Marketing
- D. Sales
Correct Answer: C 🗳️
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