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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Integrate with Dynamics CRM - Generate marketing reports and dashboards |
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
You create an event in Microsoft Dynamics Marketing, and add contacts from two lists to the event as attendees.
What happens if a contact is on both lists?
A. The attendance list does not include the contact.
B. The attendance list includes two entries for the contact.
C. The attendance list includes one entry for the contact created from the second list imported.
D. The attendance list includes one entry for the contact created from the first list imported.
Question 2
You frequently schedule tradeshow events.
Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A. Open an existing tradeshow event, rename it and save it as a new event.
B. Create a tradeshow event template, then open and create an event from the template.
C. Copy an existing tradeshow event.
D. Create a tradeshow event template, then create an event and select the template.
Question 3
What is the purpose of the Validate button in the Campaign Automation Flowchart?
A. to check whether the current user has permission to activate the campaign
B. to validate the email addresses of email message recipients
C. to validate that the individual steps of the campaign meet the activation requirements
D. to check whether all the records associated with the campaign have been activated
Question 4
Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
A. Use the PDF option.
B. Download the file and then download the comments separately as a PDF file.
C. Use the Print option.
D. Download the file and then download the comments separately as a Microsoft Word document.
Question 5
You are creating a file library that has the default security settings. You select the Publish check box.
What happens when you click Submit?
A. Microsoft Dynamics Marketing sends the folder to an administrator to apply folder security.
B. Microsoft Dynamics Marketing sends the folder to an administrator for approval.
C. Microsoft Dynamics Marketing publishes the folder and the folder contents become available only to system users.
D. Microsoft Dynamics Marketing publishes the folder and the folder contents become publicly available.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,C | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |





