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The PDT-101 exam is designed for digital marketers who aim to deepen their understanding of Pardot's advanced features, including lead generation, lead nurturing, lead qualification, and lead scoring. Passing PDT-101 exam proves that a marketer knows how to use Pardot to leverage data and analytics in order to enhance customer engagement and grow revenue. With this certification, digital marketers are able to showcase their expertise in using Pardot to automate marketing tasks, streamline workflows, and optimize the customer journey.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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The PDT-101 certification exam consists of 60 multiple-choice questions, and you have 90 minutes to complete it. The passing score for the exam is 67%, which means you need to correctly answer at least 40 questions. PDT-101 exam is proctored online, and you can take it from anywhere with a stable internet connection.
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Salesforce PDT-101 Certification Exam has been created for digital marketers who are keen to strengthen their marketing strategies by learning how to use Pardot to its full potential. Essentials of Pardot for Digital Marketers certification course covers a wide range of topics, including Pardot account setup, email marketing, lead generation and qualification, and content marketing. It also includes a comprehensive section on creating and managing landing pages, campaigns, and forms.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Administration | 13% | - Manage connectors and account domains - Configure Pardot overview and settings |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
| Security and Access | 3% | - Provision and maintain Pardot user access - Distinguish Pardot user roles and permissions |
| Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Salesforce Integration | 13% | - Explain the Salesforce–Pardot integration - Describe field syncing and object relationships |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Engagement Studio | 7% | - Define Engagement Program components - Update engagement assets |
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