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BBPSD CSFX Exam Syllabus Topics:

BBPSD Customer Service Sample Questions:

1. Market segmentation means that:

A) There is only a small market that is available to consumers
B) The market that the organisation is selling to has become saturated
C) Organisations can deal quicker with customers
D) Customers are sub divided into smaller groups to distinguish purchaser behaviour

2. An undifferentiated targeting strategy is used when a product or service has:

A) No price difference attached to it.
B) A product with more than one customer segment.
C) Not been differentiated in the market place.
D) Been specially developed for a particular market segment.

3. Benchmarking is used to:

A) Measure how your organisation is performing in relation to your competitors.
B) Compare your competitors' prices.
C) Keep track of your daily sales targets.
D) Test customer purchases.

4. Many organisations have something called a USP. This means they have a:

A) Unique selling point.
B) Unique sales pitch.
C) Unique sales position.
D) Unusual service product.

5. To improve the overall customer experience is the most important reason for having:

A) Customers.
B) Customer feedback.
C) Marketing.
D) A good business plan.

Solutions: