Marketing-Cloud-Email-Specialist Free Exam Study Guide! (Updated 165 Questions)
Marketing-Cloud-Email-Specialist Dumps for Salesforce Marketers Certified Exam Questions and Answer
Salesforce Marketing-Cloud-Email-Specialist Certification Exam covers a wide range of topics, including email marketing best practices, email design, email message creation, subscriber data management, email deliverability, and reporting. Marketing-Cloud-Email-Specialist exam also covers topics related to Marketing Cloud Email features such as Content Builder, Journey Builder, Email Studio, and Contact Builder. Candidates must have a thorough understanding of these features to pass the exam.
NEW QUESTION # 79
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Images of products that the customer has previously purchased
- C. Personalized imagery influenced by subscriber preferences
- D. Full-width lifestyle imagery featuring attractive people
Answer: C
Explanation:
Explanation
NEW QUESTION # 80
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A. Build image-based emails.
- B. Use contrasting colors
- C. Minimize whitespace
Answer: B
Explanation:
Explanation
Using contrasting colors is a best practice for designing accessible emails, as it helps users with visual impairments or color blindness to distinguish between different elements of the email. Contrasting colors can also improve readability and attention for all users. A common guideline for choosing contrasting colors is to use a minimum contrast ratio of 4.5:1 between foreground and background colors.
NEW QUESTION # 81
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
- A. Audience Builder
- B. Data Extract Activity
- C. Drag and Drop Segmentation
- D. Profile Attributes
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?
- A. Import File Activity > File Transfer Activity > Send Email
- B. Import File Activity > Send Email
- C. File Transfer Activity > Import File Activity > Send Email
- D. File Transfer Activity > Send Email
Answer: C
NEW QUESTION # 83
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Specialized content
- B. Predictive content
- C. Audience Segmentation
- D. Personalization string
- E. Dynamic content
Answer: B,D,E
NEW QUESTION # 84
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Requirement to have Custom URLs on Cloud Pages
- C. Sending. Volume > 250,000 Email/Month
Answer: C
NEW QUESTION # 85
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Wait By Duration
- B. SQL Query Activity
- C. Post to Facebook
- D. Send SMS
- E. Decision Split
Answer: A,D,E
NEW QUESTION # 86
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Use Email Address as Subscriber Key.
- B. Mark the field as the Primary Key.
- C. Mark the data extension as Sendable.
Answer: A
NEW QUESTION # 87
NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?
- A. email comparison report.
- B. email send report
- C. compare emails send on the tracking page
- D. include measures within the filter
Answer: B
NEW QUESTION # 88
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Einstein Content Selection
- B. Einstein Copy Insights
- C. Enhanced Dynamic Content
Answer: A
Explanation:
Explanation
Einstein Content Selection is the feature that NTO should use to build a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.
NEW QUESTION # 89
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
- A. Schedule an automation to refresh the filter activity each day.
- B. Configure the filter DE to auto-refresh dally in properties.
- C. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Answer: A
NEW QUESTION # 90
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. Multi-Step Journey
- B. Automation Studio Email Activity
- C. User Initiated Send
Answer: C
NEW QUESTION # 91
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
Answer: B
NEW QUESTION # 92
A 15 person management team wants to review test emails built in email studio prior to live
deployment based on content that is personalized for them but it clearly noted as a test email
what is the safest most effective way for a marketer to accomplish this task without the
compromising email content.
- A. find each individual with subscriber preview and test send to each individual recipient
- B. create a list composed of the management team prepare test to the subject and use the send
flow to send email to the list. - C. create a test data extension composed of the management team and test send to the test
data extension - D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
Answer: D
NEW QUESTION # 93
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Overview tab in email Studio
- C. Pending tab in Content Builder
Answer: C
NEW QUESTION # 94
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. Multi-Step Journey
- B. Automation Studio Email Activity
- C. User Initiated Send
Answer: C
Explanation:
Explanation
User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities.
Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.
NEW QUESTION # 95
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