[Dec 22, 2022] B2C-Solution-Architect certification guide Q&A from Training Expert CertkingdomPDF
B2C-Solution-Architect Certification Overview Latest B2C-Solution-Architect PDF Dumps
Salesforce B2C-Solution-Architect Exam Syllabus Topics:
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NEW QUESTION 34
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
- A. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
- B. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
- C. Enable customer service agents to update and complete a cart transaction on behalf of the customer.
- D. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
Answer: B,C
NEW QUESTION 35
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers
- A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
- B. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
- C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
- D. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
Answer: B,C
NEW QUESTION 36
A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asi
a. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
- A. Use a separate Marketing Cloud tenant for each site
- B. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
- C. Use a single Marketing cloud tenant and map business units to each realm
- D. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
Answer: B
NEW QUESTION 37
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers
- A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
- B. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
- C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
- D. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
Answer: B,C
NEW QUESTION 38
A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.
Which two recommendations should a Solution Architect make as part of the solution?
Choose 2 answers
- A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud
- B. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used
- C. Service Cloud profile data can be configured to sync to the Marketing Cloud profile center
- D. Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used
Answer: A,D
NEW QUESTION 39
A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers
- A. Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox
- B. Use Marketing Cloud business units as testing environments
- C. Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit
- D. Run load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud
Answer: C,D
NEW QUESTION 40
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
- A. Service Cloud Email Service
- B. Commerce Cloud Email Service
- C. Marketing Cloud Triggered Send
- D. Marketing Cloud Journey Event
Answer: C
NEW QUESTION 41
A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?
- A. Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
- B. When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
- C. Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
- D. Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
Answer: A
NEW QUESTION 42
Northern Trail Outfitters (NTO) wants to upgrade its customer service by providing the opportunity for customers to engage using social messaging channels such as Facebook, WhatsApp, and SMS to resolve issues and ask questions. They already use Marketing Cloud Mobile Connect and Social Studio. Alongside these, the Solution Architect also recommends implementing Digita I Engagement features in Service Cloud.
Which two reasons should a Solution Architect use to justify those recommendations?
Choose 2 answers
- A. Social Studio does not support 1:1 messaging on the apps listed in the scenario
- B. Mobile Connect only supports outbound messaging in selected countries
- C. Social Studio is limited to listening to social channel and not responding
- D. Mobile Connect lacks integration with the service agent console without Digital Engagement
Answer: A,B
NEW QUESTION 43
A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
- A. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
- B. Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
- C. Set tracking site preference for each storefront
- D. Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
Answer: A,D
NEW QUESTION 44
An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.
Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?
- A. Shield and Event Monitoring Analytics App, Pardot
- B. Salesforce Field Service, Shield Encryption at rest. Digital Engagement
- C. REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio
- D. Digital Engagement, Shield with Splunk, Social Engagement Studio
Answer: A
NEW QUESTION 45
A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes.
Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems.
What strategy should a Solution Architect recommend to solve these needs?
- A. Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development.
- B. B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench.
- C. Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities.
- D. Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku and MuleSoft.
Answer: C
NEW QUESTION 46
Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers
- A. Need real-time access to a small fraction of external data
- B. The external data is changing frequently
- C. Integrating external data without writing custom code
- D. Accessing external data using workflows and triggers
B Need access to all external data in near real-time
Answer: A,B,C
NEW QUESTION 47
Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.
Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers
- A. The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.
- B. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
- C. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
- D. The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.
Answer: A,B
NEW QUESTION 48
During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 3 answers
- A. Will you ever have more than nine possible answers for a survey question?
- B. Does the team need front-end development capabilities?
- C. How often do you update surveys?
- D. Will the teams need the ability to change designs?
- E. How many survey responses would you anticipate in a peak 24-hour period?
Answer: A,E
NEW QUESTION 49
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront.
Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers
- A. Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message.
- B. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
- C. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
- D. Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
Answer: A,B
NEW QUESTION 50
During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 2 answers
- A. Will you ever have more than nine possible answers for a survey question?
- B. Does the team need front-end development capabilities?
- C. How often do you update surveys?
- D. Will the teams need the ability to change designs?
- E. How many survey responses would you anticipate in a peak 24-hour period?
Answer: A,E
NEW QUESTION 51
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers
- A. The synchronized data extensions will include the token and all PII attributes
- B. The standard email address field for contacts and leads needs to be populated with a token
- C. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
- D. The token with all supporting attributes will need to be stored in Service Cloud
Answer: A,C
NEW QUESTION 52
A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey?
Choose 2 answers
- A. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
- B. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
- C. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
- D. Integrate product, order, and customer data feeds into Service Cloud objects
Answer: A,C
NEW QUESTION 53
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