1D0-623 PDF Exam Material 2022 Realistic 1D0-623 Dumps Questions
Updated CIW 1D0-623 Dumps – PDF & Online Engine
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NEW QUESTION 15
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Repeal the same posts over and over.
- C. Create compelling ads and promote well-received organic posts.
- D. Address posts to the entire platform audience.
Answer: C
NEW QUESTION 16
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Total revenue earned
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 17
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Set goals
- B. Identify the target audience
- C. Listen and analyze
- D. Define strategies
Answer: B
NEW QUESTION 18
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you identify the demographics of your current audience.
Answer: C
NEW QUESTION 19
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Financial loss and corporate identify theft.
- B. Reputation damage and financial loss
- C. Reputation damage and cybercrime.
- D. Theft of intellectual property and cybercrime
Answer: D
NEW QUESTION 20
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Post responses to the messages, explaining the problem and when it will be resolved.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: A
NEW QUESTION 21
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Prevent bad data from entering the campaign decision making process.
- D. Compare your social media presence to your competitors.
Answer: D
NEW QUESTION 22
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- B. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- C. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- D. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
Answer: B
NEW QUESTION 23
In order to be considered as part of a brand's primary audience, a persona must be:
- A. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- B. a returning customer who shares the product with other users and who regularly interacts with your brand.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. someone who is interested in the product, needs the product and is able to afford the product.
Answer: D
NEW QUESTION 24
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 25
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 26
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- B. Employee compensation, cost of goods sold and pay-per-click fee.
- C. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- D. Total budget amount, pay-per-click fee and total clicks made.
Answer: D
NEW QUESTION 27
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Schedule an event on Facebook.
- B. Share videos of previous signings on YouTube.
- C. Post images from the novels to Pinterest
- D. Update their biographies on Linkedin
Answer: B
NEW QUESTION 28
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Planning
- C. Development
- D. Preparation
Answer: B
NEW QUESTION 29
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Encourage the frequent posters to contribute more.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Cross post new projects from a quiters group.
Answer: B
NEW QUESTION 30
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowsouring
- B. crowdrising.
- C. crowshapping
- D. crowfunding
Answer: A
NEW QUESTION 31
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