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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The new person will be created in the North America Partition where the form exists.
B) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
C) The person will not be created unless explicitly routed to a specific Partition.
D) The new person will be created in the default Partition and immediately routed to the North America Partition.

2. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
B) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
D) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

3. Which types of data integrations are supported in Marketo? (Choose two)

A) API-based real-time integrations
B) Manual lead imports via CSV
C) Predictive analytics integrations
D) Batch-based CRM syncs

4. Which report helps assess the success of an engagement program?

A) People Performance Report
B) Program Performance Report
C) Email Performance Report
D) Engagement Stream Performance Report

5. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
B) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
C) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
D) Restrict API access to a specific geographic region

Solutions: