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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?
- A. Use the Mass Update option.
- B. Use the Microsoft Excel option.
- C. Import the registrations into the marketing list
- D. Import the contacts into the marketing list.
Correct Answer: A 🗳️
Which statement about reviewing and approving routed items is true?
- A. Approvers can provide comments for an item until another approver provides comments
for that item. - B. Approvers can provide comments and select the status for an item only once.
- C. Approvers can provide comments for an item until the approval process is complete.
- D. Approvers can update their comments for items that have completed the approval process.
Correct Answer: A 🗳️
You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
- A. Award each item to the lowest bidder for that item.
- B. Award the RFQ to the two lowest bidders.
- C. Create and award an RFQ response for each item to the lowest bidder for that item.
- D. Create and award a vendor quote for each item to the lowest bidder for that item.
Correct Answer: C 🗳️
You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
Which two records can you convert the estimate items to? Each correct answer presents a complete solution.
- A. Sales Order
- B. Vendor Quote
- C. Client Quote
- D. Expense
Correct Answer: A,C 🗳️
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- B. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
- C. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
- D. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
Correct Answer: A 🗳️
Dominic 
Gary 
Norma 
Antonio 
Geraldine 
Mick 
Jim 
Angelo 
Justin 
Ina 
Mike 
Warner 
Priscilla 
Ken 
Maureen 
