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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
B) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
C) Create a Gate stage name as "Recycle" to split leads for re-engagement
D) Update SQL to SLA with Max Age 3 days
E) Update SQL to Gate with a Max Age 3 days

2. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The new person will be created in the North America Partition where the form exists.
B) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
C) The person will not be created unless explicitly routed to a specific Partition.
D) The new person will be created in the default Partition and immediately routed to the North America Partition.

3. What is the primary metric for evaluating the performance of a landing page?

A) Conversion Rate
B) Time Spent on Page
C) Page Views
D) Unique Visitors

4. What best practices improve campaign reporting in Marketo? (Choose two)

A) Regularly audit Smart Lists
B) Create Static Lists for segmentation
C) Include engagement data in reports
D) Tag all campaigns with program tags

5. What factors should be included in a project's risk assessment? (Choose two)

A) Vendor pricing policies
B) Availability of skilled resources
C) Marketing asset approval times
D) Unclear stakeholder requirements

Solutions: