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GCCC Strategic Communication Management Professional Sample Questions:

1. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) an explanation to news media outlets.
C) an acknowledgement of the impact of the crisis.
D) communication to the organization's public.

2. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) In aggregating and evaluating the reach and visibility of its communication output
C) In aggregating and interpreting the behavior and communication channels for its relevant audiences
D) To demonstrate to leaders that the communication manager uses best practices

3. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment to business objective
B) Alignment with company brand
C) Preference of project sponsor
D) Psychographics of stakeholders

4. Media content analysis is a systematic procedure used for:

A) selecting the best media channel.
B) defining the most popular media.
C) defining what media are talking about.
D) understanding public opinion trends formed under media influence.

5. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) The company will save $1.2 million based on the enrollment choice employees make.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
D) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.

Solutions: