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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Journey Orchestration | - Automation Studio activities - Journey Builder design and execution |
| Topic 2: Analytics and Reporting | - Reporting and dashboard interpretation - Tracking and performance metrics |
| Topic 3: Marketing Cloud Setup and Architecture | - Account configuration and setup - User roles, permissions, and security model |
| Topic 4: Integration and Messaging | - API integrations and data exchange - Cross-channel messaging concepts |
| Topic 5: Email Marketing and Content | - Deliverability and sender authentication - Email content creation and personalization |
| Topic 6: Data Management | - Data extensions and data modeling - Data imports, extracts, and synchronization - Subscriber data management and segmentation |
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