Oracle 1z1-477 Value Pack (Frequently Bought Together)

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

• A. Create a Non-Competitor Program using Program Designer.
• B. Search the list for the domain name of the competitor and select the block option for each user that is found.
• C. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
• D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

• A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
• B. You can only modify profile lists used for mobile campaigns through Connect uploads.
• C. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
• D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

• A. PET_ID_
• B. EMAIL_ADDRESS_
• C. ADDRESS_
• D. CUSTOMER_ID_

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

• A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
• B. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
• C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
• D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

• A. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
• B. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
• C. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
• D. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
• E. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.