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Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create Customer Profiles by Unifying Data | 35-40% | - Configure unified fields, clusters, and IDs - Define matching and deduplication rules - Select source fields for unification |
| Topic 2: Implement AI Predictions | 5-10% | - Evaluate churn, recommendation, and lifetime value models - Configure integrated predictive models |
| Topic 3: Configure Measures and Segments | 15-20% | - Create and manage measures - Build and manage segments using insights and predictions |
| Topic 4: Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Topic 5: Describe Dynamics 365 Customer Insights – Data | 5-10% | - Support for Microsoft Fabric and real-time ingestion support - Differences between individual and business account profiles - Describe core Customer Insights - Data capabilities and components |
| Topic 6: Ingest Data | 10-15% | - Configure incremental and real-time ingestion - Connect to Microsoft Dataverse and Azure Data Lake Storage - Transform and ingest data using Power Query |
| Topic 7: Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
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