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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What stores would be included in a High Demand/High Opportunity Cluster?

A. Stores 100 and 108
B. Stores 103 and 107
C. Stores 101, 103, 106 and 107
D. Stores 100, 103, 107 and 108

Question 2

Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A. Regression analysis
B. Exponential smoothing
C. K-Means clustering
D. Moving averages

Question 3

There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A. $2,000,000
B. 67%
C. $4,000,000
D. 75%

Question 4

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A. Loyalty Card Data and Household Panel Data
B. Retail POS Data and Syndicated POS Market Data
C. Focus Groups and In-Store Observations
D. Social Media Analytics and Web Traffic Data

Question 5

What is NOT an example of how good storytelling enhances memory and engagement?

A. Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
B. A good story = brain candy.
C. Uses complex language to sound more intellectual.
D. Engages them emotionally, moving them to action.

Solutions: