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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Data Ingestion Tracker
B) Cross-Channel Attribution
C) Identity Graph Integration
D) Campaign Overlap Analysis

2. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
B) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.

3. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Data Ingestion Rules
B) Profile Permissions
C) Campaign Priority Settings
D) Event Filters Applied

4. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) Select a custom range and manually adjust the start and end dates every week
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
C) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
D) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value

5. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

A) Summary Table
B) Bar Chart
C) Funnel Analysis
D) Line Graph

Solutions: