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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is an example of a quantitative research method?

A) Interviews
B) Narrative research
C) Case studies
D) Longitudinal studies

2. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
B) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
C) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
D) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

3. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) A poster campaign that covers all work units of the organization.
B) A memorandum for use in all staff meetings within the organization.
C) Articles placed on the intranet about the importance of hygiene.
D) An integrated approach using printed and digital media.

4. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
B) An in-house communication team is more cost-effective than relying on external resources.
C) An in-house communication team can handle large-scale projects when needed.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

5. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
B) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
C) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
D) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.

Solutions: