The Salesforce Certified Marketing Cloud Account Engagement Consultant exam is known for tricky wording and broad coverage. Working through 261 practice questions at CertkingdomPDF exposes your weak spots before they can cost you on exam day.
Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple-choice |
| Available Languages: | English |
| Related Certifications: | Salesforce Marketer Certification |
| Exam Price: | USD 200 |
| Exam Duration: | 90 minutes |
| Passing Score: | 72% |
| Sample Questions: | ![]() |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Topic 2: Email Marketing | 20% | - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails |
| Topic 3: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
| Topic 4: Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Topic 6: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions |
Common Questions About the Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
The Salesforce MCAE-Con-201 exam, officially titled Salesforce Certified Marketing Cloud Account Engagement Consultant, is the required test for earning the Salesforce Consultant certification, a credential at the Intermediate level. Passing it validates the skills Salesforce expects from certified professionals, and it can also support progress toward related credentials such as Salesforce Marketer Certification.
The MCAE-Con-201 exam includes 60 questions, and you have 90 minutes to complete it. Before exam day, divide the available time by the question count so you know the pace you need to hold, and practice flagging time-consuming items for review instead of stalling on a single question. Timed sessions in the CertkingdomPDF test engine are the easiest way to build that rhythm before it counts.
You need 72% to pass the MCAE-Con-201 exam, and the official registration fee is USD 200. Keep in mind that a failed attempt means paying that fee in full again for a retake, so avoid booking your seat on a hunch. Work through the CertkingdomPDF practice test until your scores sit comfortably above the passing requirement before you schedule the exam.
Yes. CertkingdomPDF offers a free PDF demo of the Salesforce Certified Marketing Cloud Account Engagement Consultant practice questions, so you can judge the quality and format before purchasing. After you buy, your purchase includes 365 days of free updates; if the product expires after that period, you can extend the update service at a 50% discount from your member zone.
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The Salesforce Certified Marketing Cloud Account Engagement Consultant exam is organized into 6 major domains. Some of the key domains include:
- Lead Management, accounting for 24% of the exam
- Email Marketing, accounting for 20% of the exam
- Engagement Studio, accounting for 17% of the exam
Scroll up to the Exam Topics section for the complete breakdown, and use it to plan how much study time each domain deserves.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. HTML Open Rate
- B. Click Through rate
- C. Email Complain Rate
- D. Spam complaints.
Correct Answer: B 🗳️
Can Email Preference Center demand for logging in
- A. True
- B. False
Correct Answer: B 🗳️
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects were set to "false" for opted out and set to "true" for do not email.
- B. The prospects were on a suppression list used on the operational list email send.
- C. The prospects are opted out of the list used on the operational list email send.
- D. The prospects were set to "true" for opted out and set to "false" for do not email.
Correct Answer: A 🗳️
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Correct Answer: A 🗳️
It is recommended that Email Preference Center should use more than one page level depth
- A. True
- B. False
Correct Answer: B 🗳️





