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Salesforce Customer-Data-Platform (CDP) Exam is a certification program designed for individuals who want to validate their knowledge and skills in implementing and managing the Salesforce Customer Data Platform. Customer-Data-Platform exam is intended for professionals who work with customer data and want to learn how to use the Salesforce CDP to create a unified customer view and deliver personalized experiences.
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Salesforce CDP is a powerful tool that enables businesses to harness the full potential of their customer data. It allows companies to collect data from various sources, such as customer interactions, social media, and other touchpoints, and use this information to create a 360-degree view of their customers. By using the Salesforce CDP, businesses can gain insights into customer behavior, preferences, and needs, which can help them deliver personalized experiences and build stronger customer relationships.
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Salesforce Customer-Data-Platform Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Ingestion and Integration | 25% | - Data harmonization - Data streams - Data sources and connectors - Identity resolution |
| Topic 2: Customer Data Platform Foundations | 20% | - Customer 360 overview - Data Cloud architecture - Customer Data Platform concepts |
| Topic 3: Data Modeling and Unification | 20% | - Unified customer profiles - Data model objects - Relationship mapping |
| Topic 4: Segmentation and Activation | 20% | - Marketing use cases - Activation targets - Audience segmentation - Calculated insights |
| Topic 5: Governance and Administration | 15% | - Data governance - Security and permissions - Monitoring and troubleshooting |
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