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Oracle 1z0-349 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Scoring & Profiling | 15% | - Design and configure lead scoring models - Troubleshoot scoring logic - Synchronize scores to CRM - Implement web tracking and page tagging |
| Topic 2: Subscription & Compliance | 15% | - Manage preference centers - Configure standard subscription management - Build subscription forms and landing pages |
| Topic 3: Initial Configuration & Security | 15% | - Configure company default settings - Create and manage custom security groups - Customize asset permissions and access control |
| Topic 4: Data Management & Integration | 20% | - Integrate with AppCloud applications - Create and manage custom objects - Configure data imports and exports - Closed-loop reporting configuration - Bi-synchronous CRM integration setup |
| Topic 5: Automation & Workflows | 20% | - Build dynamic processing workflows - Use JavaScript for lead tracking - Set up automated communications - Configure event manager for multi-session events |
| Topic 6: Branding & Deliverability | 15% | - Implement branding and deliverability packages - Manage master exclude list and microsite settings - Set up confirmation pages and deliverability rules - Configure default email settings |
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