Earning the Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification demonstrates a candidate's commitment to mastering Marketing Cloud Connect, which is a critical component of the Salesforce platform. Marketing Cloud Connect Essentials certification is highly valued by employers and can lead to career advancement opportunities in the marketing cloud industry. Additionally, the certification provides professionals with the skills and knowledge needed to help their organizations achieve marketing automation success.
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Salesforce MCC-201 certification exam comprises 60 multiple-choice questions that must be completed within 90 minutes. MCC-201 exam covers six key areas, including Marketing Cloud Connect, Data Management, Journey Builder, Email Studio, Mobile Studio, and Advertising Studio. To earn this certification, candidates must achieve a passing score of at least 68%.
Salesforce MCC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking and Reporting | - Sales and Service Cloud Reporting
|
| Topic 2: Journey Builder | - Sales and Service Cloud Activities
|
| Topic 3: Personalized Digital Marketing | - Subscriber Management
|
| Topic 4: Salesforce Marketing Cloud Overview | - Customer Success Platform Overview
|
| Topic 5: Synchronized CRM Data | - Data Synchronization
|
| Topic 6: Marketing Cloud Connect | - Marketing Cloud Connect Fundamentals
|
| Topic 7: Connecting the Clouds | - Configuration and Setup
|
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