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Salesforce Email Essentials (EEB101) certification exam is designed to assess a candidate's knowledge and skills in using Salesforce's email marketing tools to create, manage, and measure effective email campaigns. Salesforce Email Essentials (EEB101) Exam certification is ideal for individuals who want to demonstrate their proficiency in email marketing and enhance their career prospects in the Salesforce ecosystem.
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Personalization and dynamic content - Email templates and best practices |
| Topic 2: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
| Topic 3: Email Delivery and Testing | 15% | - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles - Preview and test sends |
| Topic 4: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions |
| Topic 5: Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Email performance metrics - Basic automation and triggered sends - Standard reports and analytics |
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