SAP C-C4HMC92 exam is intended for professionals who work with SAP Marketing Cloud and are responsible for implementing and deploying the solution. Candidates who pass this certification exam will possess a deep understanding of SAP Marketing Cloud architecture and functionality, enabling them to effectively configure, customize and troubleshoot the solution. SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is highly valued by organizations that use SAP Marketing Cloud to deliver personalized and targeted marketing campaigns.
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To pass the C_C4HMC92 certification exam, candidates must have a solid understanding of SAP Marketing Cloud concepts and features. They must also possess hands-on experience in implementing SAP Marketing Cloud solutions. C-C4HMC92 exam consists of 80 multiple-choice questions and has a duration of 180 minutes. To pass the exam, candidates must score at least 65%.
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SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration and Data Upload | 8% - 12% | - Standard integration scenarios - Integration with SAP Commerce Cloud - Integration with SAP Cloud for Customer - Integration error monitoring - Data upload and replication |
| Lead and Account Based Marketing | <8% | - Lead processing and tracking - Account-based marketing setup - Lead stage definition |
| Dynamic Customer Profiling | >12% | - Best Record concept - Data model and enhancement - Predictive Studio and Score Builder - Sentiment engagement |
| Extensibility | 8% - 12% | - Configuration extensions - Custom fields and logic - Extensibility options |
| Commerce Marketing | <8% | - Product and offer recommendations - Re-marketing scenarios - Webshop segmentation |
| Segments, Campaigns and Journeys | >12% | - Campaign categories and execution - Target group types - Segmentation modeling - Personalized content creation - Marketing permissions and suppression rules |
| Administration Tasks | 8% - 12% | - Self-service configuration - Contact anonymization - Workflow setup - User and role management - Marketing object lifecycle |
| Marketing Planning and Performance | <8% | - Budget and spend planning - Planning model setup - Marketing calendar |
| Analytics and Reporting | <8% | - Standard reports and KPIs - White space analysis - Marketing Executive Dashboard |
| Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Core functionality introduction - Initial configuration |
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