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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
| Topic 2: Segmentation and Calculated Metrics | 19% | - Build and use calculated and segmented metrics - Apply segments to projects and components - Share segments across the organization - Create and configure basic segments following best practices |
| Topic 3: Business Analysis | 34% | - Understand conversion funnels and business analysis concepts - Identify appropriate reporting strategy based on business needs - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies - Use Solution Design Reference to understand available data |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Compare and use Fallout and Flow visualizations - Combine dimensions, metrics, date ranges and segments - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Report on marketing campaign performance - Create and customize visualizations and reports |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
Events in Adobe Analytics are used to:
A. Define the flow of traffic through a website
B. Segment visitors based on their behaviors
C. Store visitor profile information for personalization
D. Track specific actions on a site, such as downloads or video plays
Question 2
What process would you apply to schedule and share a project report with different user groups?
A. Configure data refresh intervals
B. Format the report header and footer
C. Set user permissions and roles
D. Select visualizations for the dashboard
Question 3
When comparing fallout and flow visualizations, flow visualizations are particularly useful for:
A. Understanding the sequence of user actions
B. Highlighting bottlenecks in a process
C. Identifying where users drop off in a process
D. Visualizing the volume of interactions between stages
Question 4
Why is it important to consider the advantages of specific visualizations when preparing reports?
A. To match industry standards
B. To fulfill legal requirements
C. To increase the processing speed of reports
D. To aid stakeholders' understanding of the data
Question 5
What should you do after applying a new segment to a component in a project?
A. Lock the component for editing
B. Reduce the component's data range
C. Test the component's functionality
D. Remove other existing segments
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |
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