Oracle 1Z0-340-21 certification exam consists of multiple-choice questions and performance-based tasks that cover various topics, including Eloqua architecture, installation and configuration, database management, campaign management, lead management, and analytics. Passing 1Z0-340-21 exam requires you to have in-depth knowledge and hands-on experience with Eloqua Marketing Cloud Service.
Reference: https://education.oracle.com/oracle-eloqua-marketing-2021-implementation-essentials/pexam_1Z0-340-21
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Oracle 1Z0-340-21 certification exam is a multiple-choice exam that consists of 60 questions. The candidate has 105 minutes to complete the exam, and the passing score is 68%. 1Z0-340-21 exam covers topics such as Eloqua architecture, contacts and segments, assets and campaigns, automation and integrations, and reporting and analytics. Candidates who pass the exam are awarded the Oracle Eloqua Marketing 2021 Implementation Essentials certification.
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Oracle 1Z0-340-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Contacts, accounts, and custom data objects - Data import, sync, and cleansing |
| Reporting and Analytics | - Campaign performance reporting - Dashboard and KPI tracking |
| Campaign Execution | - Campaign Canvas and program automation - Lead nurturing workflows |
| Integration and CRM Connectivity | - Salesforce and CRM integration concepts - Data synchronization workflows |
| Forms and Landing Pages | - Form creation and processing - Landing page design and tracking |
| Assets and Content Management | - Email templates and content assets - Content reuse and governance |
| Email Marketing | - Deliverability and compliance basics - Email asset creation and management |
| Segmentation and Audience Management | - Shared filters and segmentation logic - Dynamic content targeting |
| Eloqua Platform Fundamentals | - Oracle Eloqua architecture and navigation - User roles, security, and configuration |
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