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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A) Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
B) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
D) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

2. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

4. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
B) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
C) The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
D) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

5. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link Table
B) Link Hashmap
C) Insight Link Report
D) Link List
E) Insight Link Hashmap

Solutions: